Televising Religion in India

Více o knize

This book examines the intersection of religion with television and popular media, highlighting how religious traditions and practices are woven into non-religious programming, thereby integrating community and media within a religious context. It traces the cultural and institutional history of television in Sikkim, India, detailing its role in the cultural life of local communities. The author analyzes three television shows that have significantly engaged the community, transforming into platforms for ceremonial and religious expression. Through these case studies, the work illustrates how rituals and myths are represented in mass media, showing how traditional institutions and religious practices adapt through their connection to visual media. It also explores the reinforcement, transformation, and amplification of identities shaped by religion, culture, and politics via television. Additionally, the book delves into the audience's engagement with televised religion, examining its reach, relevance, and content in relation to urbanity, tradition, and identity. This volume is aimed at students and researchers in media and communication studies, cultural studies, religious studies, sociology, cultural anthropology, and history.