Knihu momentálně nemáme skladem
Více o knize
Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
Nákup knihy
Marketing, Gary Armstrong
- Jazyk
- Rok vydání
- 2018
- product-detail.submit-box.info.binding
- (měkká)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Marketing
- Podtitul
- An Introduction [RENTAL EDITION]
- Jazyk
- anglicky
- Autoři
- Gary Armstrong
- Vydavatel
- Pearson
- Rok vydání
- 2018
- Vazba
- měkká
- Počet stran
- 672
- ISBN10
- 0135192129
- ISBN13
- 9780135192122
- Série
- Štítky
- Naučná literatura, Učebnice, Byznys, Byznys & Management, Příručky a návody, Škola, Marketing & Prodej
- Hodnocení
- 5 z 5
- Anotace
- Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.