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Marketing Communications

An Integrated Approach

Více o knize

The author provides a comprehensive framework which will enable practitioners and students alike, to understand both individual elements of the marketing communications mix, and their collective combinations, incorporating practical tips and short case studies. Second revised edition.

Nákup knihy

Marketing Communications, P. R. Smith

Jazyk
Rok vydání
1993,
Stav knihy
Dobrá
Cena
229 Kč

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