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Competing on Value

Bridging the Gap Between Brand and Customer Value

Více o knize

Where brands have traditionally been associated with individual product lines, the authors assert that the concept of the brand needs to both reflect and be carried by the whole organization. Today, customer value is created in a context of long term partnerships formed to achieve customized solutions, process reengineering, risk sharing, and supply chain optimization.

Nákup knihy

Competing on Value, Simon Knox, Stan Maklan

Jazyk
Rok vydání
1998
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(pevná),
Stav knihy
Velmi dobrá
Cena
59 Kč

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