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Parametry
- 256 stránek
- 9 hodin čtení
Více o knize
Anita Roddick admits that she knew nothing about business when, at 33, she opened her first Body Shop in Brighton with a bank loan of u4000. Now there are 570 Body Shops in 37 different countries and there will be 1000 before the next century. This book describes the way in which she has achieved this success. Turning conventional business wisdom on its head, the Body Shop spends no money on advertising or designing expensive packaging, but invests time, money and manpower on a range of vital humanist and environmental issues. It has also set up highly successful industries in threatened areas of the Third World - and quite literally, saved whole communities."
Nákup knihy
Body and Soul, Alan Roddick
- Jazyk
- Rok vydání
- 1991
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Body and Soul
- Jazyk
- anglicky
- Autoři
- Alan Roddick
- Vydavatel
- Ebury Press
- Rok vydání
- 1991
- Vazba
- pevná
- Počet stran
- 256
- ISBN10
- 0712647198
- ISBN13
- 9780712647199
- Série
- Štítky
- Naučná literatura, Skutečné příběhy, Byznys, Byznys & Management, Životopisy, Ženy, Autobiografie & Memoáry
- Původní název
- Body and soul
- Hodnocení
- 4 z 5
- Anotace
- Anita Roddick admits that she knew nothing about business when, at 33, she opened her first Body Shop in Brighton with a bank loan of u4000. Now there are 570 Body Shops in 37 different countries and there will be 1000 before the next century. This book describes the way in which she has achieved this success. Turning conventional business wisdom on its head, the Body Shop spends no money on advertising or designing expensive packaging, but invests time, money and manpower on a range of vital humanist and environmental issues. It has also set up highly successful industries in threatened areas of the Third World - and quite literally, saved whole communities."