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Parametry
- 448 stránek
- 16 hodin čtení
Více o knize
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.
Nákup knihy
Hospitality Marketing, David Bowie, Francis Buttle
- Jazyk
- Rok vydání
- 2011
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Doručení
Platební metody
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- Podtitul
- Principles and Practice - Second Edition
- Jazyk
- anglicky
- Autoři
- David Bowie, Francis Buttle
- Vydavatel
- Routledge
- Rok vydání
- 2011
- Vazba
- měkká
- Počet stran
- 448
- ISBN10
- 0080967914
- ISBN13
- 9780080967912
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Seberozvoj, Marketing & Prodej, Marketing a PR, Hoteliérství, hotelnictví
- Hodnocení
- 3,35 z 5
- Anotace
- This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.