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For those conditioned to follow rules, suddenly becoming creative and entrepreneurial can be a daunting challenge. With over 60% of workers dissatisfied in their jobs, companies are paying salaries to individuals who are not reaching their potential. Success in business hinges on innovation, which requires creativity that many struggle to access due to lifelong training against it. This book serves as a call to action for businesses to foster innovation by embracing creativity themselves and empowering their staff to do the same, all while enjoying the process. Organized into four sections—Creativity, Enterprise, Sparkling, and Inspire—it presents its concepts in an engaging, colorful format that is easy to read and digest. The author advocates for a corporate vision that is unconventional yet achievable, emphasizing that fun and creativity can coexist with business objectives. Key strategies include focusing on customer needs, reintroducing creativity for all employees, encouraging challenge acceptance, and enhancing workplace well-being. Written by a seasoned entrepreneur with extensive experience in launching businesses, this work has resonated widely, becoming a bestseller and earning accolades such as Dutch Management Book of the Year. It has established the author as a prominent speaker in the Netherlands, promoting a transformative approach to leadership and creative entrepreneurship.