Economics

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McEachern "teaches by example." It is a text that uses examples and illustrations that students will recognize from their personal experience with economic choices, institutions, and events. Easy to understand and filled with lively real-world examples, it serves as an ideal introduction to the principles of economics. McEachern approaches the course by using many economic concepts that individuals have likely encountered in their life experiences. These experiences are explained as economic concepts through interesting case studies and focused examples. The case studies provide genuine insight into how economic principles work in the real world, including coverage of the recent economic crisis. McEachern's approachable style is enhanced by powerful learning tools designed to improve understanding and academic performance.