Kupuješ přesně tu knihu, která je na fotce
Parametry
- 342 stránek
- 12 hodin čtení
Více o knize
Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.
Nákup knihy
Flying Off Course, Rigas Doganis
- Jazyk
- Rok vydání
- 2019
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Dobrá
- Cena
- 279 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Flying Off Course
- Podtitul
- Airline Economics and Marketing - Fifth Edition
- Jazyk
- anglicky
- Autoři
- Rigas Doganis
- Vydavatel
- Routledge
- Rok vydání
- 2019
- Vazba
- pevná
- Počet stran
- 342
- ISBN10
- 1138224235
- ISBN13
- 9781138224230
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Technologie & Průmysl, Automobily & Doprava, Ekonomie, Letectví, Marketing a PR, Letecké společnosti
- Anotace
- Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.