Kupuješ přesně tu knihu, která je na fotce
Více o knize
Taking a market orientation approach, the author challenges the traditional concept of the 4 Ps and the "functional" role of marketing departments. The author enlarges the market definition to embrace all the key market players, to include competitors, distributors and prescribers as well as the various customer groups in the wider macro-marketing environment. In addition, the author examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level.
Nákup knihy
Marketing stratégique et opérationnel, Jean-Jacques Lambin, Chantal de Moerloose
- Jazyk
- Rok vydání
- 2008
- product-detail.submit-box.info.binding
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 179 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Marketing stratégique et opérationnel
- Podtitul
- Du marketing à l'orientation-marché - 7e édition
- Jazyk
- francouzsky
- Vydavatel
- Dunod
- Rok vydání
- 2008
- Vazba
- měkká
- Počet stran
- 580
- ISBN10
- 2100521373
- ISBN13
- 9782100521371
- Série
- Štítky
- Byznys, Marketing a PR
- Anotace
- Taking a market orientation approach, the author challenges the traditional concept of the 4 Ps and the "functional" role of marketing departments. The author enlarges the market definition to embrace all the key market players, to include competitors, distributors and prescribers as well as the various customer groups in the wider macro-marketing environment. In addition, the author examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level.