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Brand Failures

The Truth About the 100 Biggest Branding Mistakes of All Time

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"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing

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Brand Failures, Matt Haig

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Rok vydání
2003
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(pevná),
Stav knihy
Velmi dobrá
Cena
219 Kč

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