Parametry
- 202 stránek
- 8 hodin čtení
Více o knize
Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become Jobs-to-be-Done Theory . For 26 years, Ulwick and his company, Strategyn , have helped over 400 companies put Jobs-to-be-Done Theory into practice with a success rate of 86% , a 5-fold improvement . YOU WILL LEARN I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science,"says the 'father of modern marketing,' Philip Kotler , Kellogg School of Management, Northwestern.
Nákup knihy
Jobs to be Done, Anthony W. Ulwick, Alexander Osterwalder
- Jazyk
- Rok vydání
- 2016
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- Stav knihy
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- Cena
- 389 Kč
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- Titul
- Jobs to be Done
- Podtitul
- Theory to Practice
- Jazyk
- anglicky
- Vydavatel
- IDEA BITE PRESS
- Rok vydání
- 2016
- Vazba
- měkká
- Počet stran
- 202
- ISBN10
- 0990576744
- ISBN13
- 9780990576747
- Série
- Štítky
- Naučná literatura, Umění & Kultura, Byznys, Byznys & Management, Seberozvoj, Technologie, Design, Management & HR, Podnikání
- Anotace
- Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become Jobs-to-be-Done Theory . For 26 years, Ulwick and his company, Strategyn , have helped over 400 companies put Jobs-to-be-Done Theory into practice with a success rate of 86% , a 5-fold improvement . YOU WILL LEARN I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science,"says the 'father of modern marketing,' Philip Kotler , Kellogg School of Management, Northwestern.