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Parametry
- 750 stránek
- 27 hodin čtení
Více o knize
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Nákup knihy
Consumer Behavior, James F. Engel, Roger D. Blackwell, Paul W. Miniard
- Jazyk
- Rok vydání
- 1993
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Poškozená
- Cena
- 140 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Consumer Behavior
- Podtitul
- Seventh Edition
- Jazyk
- anglicky
- Vydavatel
- South-Western College Pub
- Rok vydání
- 1993
- Vazba
- pevná
- Počet stran
- 750
- ISBN10
- 0030767512
- ISBN13
- 9780030767517
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Ekonomie, Marketing a PR, Spotřebitelské chování
- Anotace
- This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.