Více o knize
The greatest threat to privacy today comes not from the NSA but from American companies that aggressively collect data with minimal oversight. Caesars Entertainment exemplifies this trend, leveraging their deep understanding of clients to drive success. By meticulously tracking gamblers' preferences—such as favorite games, dining choices, and visit patterns—they have become the world’s largest casino operator. Their effective data-gathering strategies have inspired other companies to enhance their own data mining efforts for targeted marketing. While some businesses handle data collection internally, others turn to data brokers, often crossing ethical boundaries that should alarm consumers. In our current landscape, personal information is harvested and aggregated without consent, making it increasingly challenging for companies that refrain from intrusive practices to compete. Tanner’s cautionary message highlights the dual nature of data flow: while it offers benefits, it also reveals a dark, unregulated realm that poses significant risks to privacy.
Nákup knihy
What Stays in Vegas, Adam Tanner
- Jazyk
- Rok vydání
- 2014
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Poškozená
- Cena
- 79 Kč
Doručení
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- Titul
- What Stays in Vegas
- Podtitul
- The World of Personal Data - Lifeblood of Big Business - and the End of Privacy as We Know It
- Jazyk
- anglicky
- Autoři
- Adam Tanner
- Vydavatel
- PublicAffairs
- Rok vydání
- 2014
- Vazba
- pevná
- Počet stran
- 336
- ISBN10
- 1610394186
- ISBN13
- 9781610394185
- Série
- Anotace
- The greatest threat to privacy today comes not from the NSA but from American companies that aggressively collect data with minimal oversight. Caesars Entertainment exemplifies this trend, leveraging their deep understanding of clients to drive success. By meticulously tracking gamblers' preferences—such as favorite games, dining choices, and visit patterns—they have become the world’s largest casino operator. Their effective data-gathering strategies have inspired other companies to enhance their own data mining efforts for targeted marketing. While some businesses handle data collection internally, others turn to data brokers, often crossing ethical boundaries that should alarm consumers. In our current landscape, personal information is harvested and aggregated without consent, making it increasingly challenging for companies that refrain from intrusive practices to compete. Tanner’s cautionary message highlights the dual nature of data flow: while it offers benefits, it also reveals a dark, unregulated realm that poses significant risks to privacy.