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American Culture Studies: The New Formula for Cool

Science, Technology, and the Popular in the American Imagination

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  • 350 stránek
  • 13 hodin čtení

Více o knize

»Our society has undergone a paradigm shift. In the information age, you and I are the alpha males,« Dr Leonard Hofstadter, experimental physicist and protagonist of the hit sitcom »The Big Bang Theory«, assures himself and his fellow scientists. The success of this and similar formats in American popular culture proves his point: Science has finally discovered the formula for cool. This interdisciplinary study examines how »cool«, a key aesthetic and affective category in the American imagination, informs contemporary representations of technoscience. Analyzing selected audiovisual productions, Judith Kohlenberger sheds light on current processes of interaction between science and popular culture, two pivotal sources for change in post-industrial America.

Nákup knihy

American Culture Studies: The New Formula for Cool, Judith Kohlenberger

Jazyk
Rok vydání
2015
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Cena
319 Kč

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Titul
American Culture Studies: The New Formula for Cool
Podtitul
Science, Technology, and the Popular in the American Imagination
Jazyk
anglicky
Vydavatel
Transcript
Rok vydání
2015
Vazba
měkká
Počet stran
350
ISBN10
3837630927
ISBN13
9783837630923
Série
Anotace
»Our society has undergone a paradigm shift. In the information age, you and I are the alpha males,« Dr Leonard Hofstadter, experimental physicist and protagonist of the hit sitcom »The Big Bang Theory«, assures himself and his fellow scientists. The success of this and similar formats in American popular culture proves his point: Science has finally discovered the formula for cool. This interdisciplinary study examines how »cool«, a key aesthetic and affective category in the American imagination, informs contemporary representations of technoscience. Analyzing selected audiovisual productions, Judith Kohlenberger sheds light on current processes of interaction between science and popular culture, two pivotal sources for change in post-industrial America.