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Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.
Nákup knihy
International Marketing - Eleventh Edition, Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui
- Jazyk
- Rok vydání
- 2020
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- Titul
- International Marketing - Eleventh Edition
- Jazyk
- anglicky
- Vydavatel
- Cengage Learning, Inc
- Rok vydání
- 2020
- Vazba
- měkká
- Počet stran
- 720
- ISBN10
- 0357445120
- ISBN13
- 9780357445129
- Série
- Štítky
- Učebnice, Byznys, Ekonomie, Finance, Finance & Účetnictví, Marketing a PR, Udržitelnost, Sociální sítě
- Anotace
- Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.