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Více o knize
Essentials of Marketing is suitable for introductory courses in marketing at all levels - undergraduate, post experience, postgraduate and professional courses. Not only does this text cover the basic elements of the marketing mix, but it also includes discussion on wider issues such as the place of marketing in business and associated strategic matters.
Nákup knihy
Essentials of Marketing, Geoffrey Lancaster, Massingham Lester
- Jazyk
- Rok vydání
- 1988
- product-detail.submit-box.info.binding
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 229 Kč
Doručení
Platební metody
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- Titul
- Essentials of Marketing
- Podtitul
- Text and Cases
- Jazyk
- anglicky
- Vydavatel
- McGraw-Hill Book Co Ltd
- Rok vydání
- 1988
- Vazba
- měkká
- Počet stran
- 430
- ISBN10
- 0070841810
- ISBN13
- 9780070841819
- Série
- Štítky
- Ekonomie, USA, Marketing a PR, Kazuistiky
- Anotace
- Essentials of Marketing is suitable for introductory courses in marketing at all levels - undergraduate, post experience, postgraduate and professional courses. Not only does this text cover the basic elements of the marketing mix, but it also includes discussion on wider issues such as the place of marketing in business and associated strategic matters.