Více o knize
Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)
Nákup knihy
Powerlines, Steve Cone
- Jazyk
- Rok vydání
- 2008
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Poškozená
- Cena
- 165 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Powerlines
- Podtitul
- Words That Sell Brands, Grip Fans, and Sometimes Change History
- Jazyk
- anglicky
- Autoři
- Steve Cone
- Vydavatel
- Bloomberg Press
- Rok vydání
- 2008
- Vazba
- pevná
- Počet stran
- 288
- ISBN10
- 1576603040
- ISBN13
- 9781576603048
- Série
- Štítky
- Byznys, Ekonomie, USA, Marketing a PR, Výzkum, Reklama a propagace
- Anotace
- Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)