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Parametry
- 570 stránek
- 20 hodin čtení
Více o knize
Retailing, 6e paves the way for some of the most diversified career opportunities available in today's and tomorrow's marketplace. The latest edition introduces a "how to" approach to the dynamic world of retailing with a strategic planning and marketing focus that make study rewarding for both career-oriented students and instructors. The text covers all critical issues for anyone pursuing a retail career as an owner, manager, or employee. The authors relate a pragmatic point of view without sacrificing the conceptual and analytical foundation necessary for a complete introduction to the field.
Nákup knihy
Foundations of Retailing, Joseph Barry Mason, Morris L Mayer, Hazel F. Ezell
- Jazyk
- Rok vydání
- 1984
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Poškozená
- Cena
- 51 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Podtitul
- Second Edition
- Jazyk
- anglicky
- Vydavatel
- Business Publications Inc.
- Rok vydání
- 1984
- Vazba
- pevná
- Počet stran
- 570
- ISBN10
- 0256029423
- ISBN13
- 9780256029420
- Série
- Štítky
- Anotace
- Retailing, 6e paves the way for some of the most diversified career opportunities available in today's and tomorrow's marketplace. The latest edition introduces a "how to" approach to the dynamic world of retailing with a strategic planning and marketing focus that make study rewarding for both career-oriented students and instructors. The text covers all critical issues for anyone pursuing a retail career as an owner, manager, or employee. The authors relate a pragmatic point of view without sacrificing the conceptual and analytical foundation necessary for a complete introduction to the field.