Kupuješ přesně tu knihu, která je na fotce
Více o knize
Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.
Nákup knihy
A Preface to Marketing Management, J. Paul Peter, James H. Donnelly Jr.
- Jazyk
- Rok vydání
- 1991
- Vazba
- (měkká),
- Stav knihy
- Velmi dobrá
- Cena
- 99 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- A Preface to Marketing Management
- Podtitul
- Fifth Edition
- Jazyk
- anglicky
- Vydavatel
- Irwin Professional Publishing
- Rok vydání
- 1991
- Vazba
- měkká
- Počet stran
- 324
- ISBN10
- 0256094454
- ISBN13
- 9780256094459
- Série
- Štítky
- Byznys, Marketing a PR
- Anotace
- Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.