The old Milton Friedman philosophy that companies exist solely to increase shareholder value is fading. The most successful companies will focus on enhancing life on this planet. ESG (environmental, social, and corporate governance) serves as a measurement tool. However, how can companies rank high in ESG, adhere to its ideals, and outperform those that don’t? Hemant Taneja argues for a new model of company building that promotes better performance and explores the potential of social-good businesses, highlighting billion-dollar startups tackling inequality, climate change, and systemic societal issues. The book provides a comprehensive guide on business models, artificial intelligence, ethical growth, culture, governance, and good citizenship. A company's intent to do good must be supported by a business model that incentivizes this mindset; otherwise, financial pressures may undermine it. Companies require new key consequence indicators (KCIs) to measure their impact on energy use, socioeconomic equity, and the effectiveness of the social problems they address. Additionally, to mitigate AI biases, businesses should implement "algorithmic canaries" to monitor their AI systems. The outdated principles that once guided the tech industry need to be replaced with new tenets for responsible innovation, ensuring future success. This work serves as a vital resource for founders, entrepreneurs, leadership teams, and investors aiming
