Danita Catherine Burke Knihy

Focusing on the complexities of environmental and animal activism, the book examines the potential negative consequences such activism can have on minority identities, cultural customs, and community dynamics. It delves into the moral legitimacy of these movements, highlighting the nuanced interactions between activism and the preservation of diverse cultural practices.

The book delves into WWF's effective engagement strategies in the Circumpolar North, highlighting its positive reception among northern audiences. It identifies four interconnected strategic pillars that underpin WWF's success: a strong legacy, robust networks, scientific research, and a distinctive communication style. These elements collectively enhance WWF's influence and effectiveness in addressing environmental issues in the region.