topic . Booklet 3 in this series is on Marketing Management. Major topics in Marketing Management like Customer Orientation, Segmentation, Targeting and Positioning, Managing the Marketing Mix, Marketing Strategy are covered here. Marketing invariably attracts the interest of a newcomer to the field of management, and I hope this booklet leads to further enquirer into ts of interest to you.
This booklet is a concise guide giving all the basic concepts in the field of Business Management in a simple manner. Hence the sub-title (All in a nutshell) . This booklet will be of use to all those who are interested in the field of Business Management . If you are a practicing manager or an entrepreneur, this could serve as a refresher . If you have recently taken up a managerial position, this will be a useful reference book for you to look at some of the concepts mentioned here . If you are a student or a person interested to know the basics of management, this will serve the purpose of a guidebook . It is for those who are interested in developing a holistic view of management and for a faster career growth to reach the top. This booklet gives the distilled version of all major management concepts and practices and easy to study and understand on the go .