Nirl Eyal

Nir Eyal is a bestselling author whose work delves into the psychology of technology and human behavior. He explores how products can form habits and how individuals can master their attention to shape their lives. His insights, drawn from his teaching at prestigious institutions and his writings in leading publications, offer practical advice for navigating our increasingly distracting world. Eyal's approach combines business acumen with a deep understanding of psychological principles to help readers build better products and lead more focused lives.