Laurence Prusak Knihy

This influential book establishes the enduring vocabulary and concepts in the burgeoning field of knowledge management. It serves as the hands-on resource of choice for companies that recognize knowledge as the only sustainable source of competitive advantage going forward. Drawing from their work with more than thirty knowledge-rich firms, Davenport and Prusak--experienced consultants with a track record of success--examine how all types of companies can effectively understand, analyze, measure, and manage their intellectual assets, turning corporate wisdom into market value. They categorize knowledge work into four sequential activities--accessing, generating, embedding, and transferring--and look at the key skills, techniques, and processes of each. While they present a practical approach to cataloging and storing knowledge so that employees can easily leverage it throughout the firm, the authors caution readers on the limits of communications and information technology in managing intellectual capital.

Successful idea management is crucial in today's fast-paced business environment, where new management concepts emerge frequently, each accompanied by enthusiastic advocates and consultants. Selecting the right idea at the right time can enhance a company's efficiency, effectiveness, and innovation. However, choosing poorly or adopting ideas too late can lead to significant setbacks. Davenport and Prusak highlight a vital group of managers they term "idea practitioners," who are instrumental in bringing new concepts into organizations. While thought leaders often receive the spotlight, it is these practitioners who translate ideas into actionable strategies. Drawing from extensive research and experience, the authors provide tools and frameworks for evaluating leading business theories, identifying emerging trends, and differentiating between viable ideas and mere rhetoric. They emphasize the importance of tailoring ideas to fit specific organizational needs, effectively communicating them internally, and ensuring successful implementation. By demonstrating that the issue lies not in the ideas themselves but in their adoption methods, Davenport and Prusak encourage managers to harness the potential of innovative thinking while navigating the accompanying hype. This guide combines passion and practicality to foster the development of forward-thinking companies.