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Strategie und Technik der Werbung
Verhaltenswissenschaftliche und neurowissenschaftliche Erkenntnisse
Autoři
Hodnocení knihy
Více o knize
Advertising is full of replaceable, boring and weak ads, which neither shape nor increase brand profiles. There is a gap of professionalism between the development and the placement of advertisement. Gut instinct has to be replaced by founded knowledge. Advertisement has to adapt to market and communication conditions. This is viable for classical advertising as well as internet and new media ads. Strategies and techniques of advertising are explained academically sound, comprehensible and up to date.
Nákup knihy
Strategie und Technik der Werbung, Werner Kroeber-Riel
- Jazyk
- Rok vydání
- 2015
- product-detail.submit-box.info.binding
- (pevná)
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Podtitul
- Verhaltenswissenschaftliche und neurowissenschaftliche Erkenntnisse
- Jazyk
- německy
- Autoři
- Werner Kroeber-Riel
- Vydavatel
- Kohlhammer
- Rok vydání
- 2015
- Vazba
- pevná
- ISBN10
- 3170262580
- ISBN13
- 9783170262584
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Technologie & Průmysl, Marketing & Prodej, Marketing a PR
- Hodnocení
- 3,5 z 5
- Anotace
- Advertising is full of replaceable, boring and weak ads, which neither shape nor increase brand profiles. There is a gap of professionalism between the development and the placement of advertisement. Gut instinct has to be replaced by founded knowledge. Advertisement has to adapt to market and communication conditions. This is viable for classical advertising as well as internet and new media ads. Strategies and techniques of advertising are explained academically sound, comprehensible and up to date.