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Více o knize
Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.
Nákup knihy
Principles and practice of marketing, David Jobber
- Jazyk
- Rok vydání
- 1998
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Doručení
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Navrhnout úpravu
- Titul
- Principles and practice of marketing
- Jazyk
- anglicky
- Autoři
- David Jobber
- Vydavatel
- McGraw-Hill
- Vydavatel
- 1998
- ISBN10
- 0077094352
- ISBN13
- 9780077094355
- Kategorie
- Marketing a PR
- Anotace
- Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.