Vyprodáno
Více o knize
This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands.
Nákup knihy
Principles and practice of marketing, David Jobber
- Jazyk
- Rok vydání
- 1995
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Jazyk
- anglicky
- Autoři
- David Jobber
- Vydavatel
- McGraw-Hill
- Rok vydání
- 1995
- Vazba
- měkká
- ISBN10
- 0077079353
- ISBN13
- 9780077079352
- Série
- Štítky
- Naučná literatura, Učebnice, Byznys, Byznys & Management, Seberozvoj, Marketing & Prodej, Podnikání
- Hodnocení
- 4,2 z 5
- Anotace
- This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands.