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This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands.
Nákup knihy
Principles and practice of marketing, David Jobber
- Jazyk
- Rok vydání
- 1995
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Principles and practice of marketing
- Jazyk
- anglicky
- Autoři
- David Jobber
- Vydavatel
- McGraw-Hill
- Vydavatel
- 1995
- ISBN10
- 0077079353
- ISBN13
- 9780077079352
- Kategorie
- Marketing a PR
- Anotace
- This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands.