What the Dog Saw

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Malcolm Gladwell examines "minor geniuses" and unique behaviors to reveal how we all navigate experiences in this engaging collection from The New Yorker. He poses intriguing questions: What distinguishes choking from panicking? Why are there numerous mustard varieties but only one ketchup? What can football players teach us about hiring teachers? How does hair dye reflect 20th-century history? Over the past decade, Gladwell has authored three transformative books: The Tipping Point, Blink, and Outliers. In this compilation, he presents his best New Yorker writings, featuring the bittersweet story of the birth control pill's inventor and the innovative pasta sauce creator Howard Moscowitz. He shares insights from Ron Popeil, the king of kitchen gadgets, and explores the secrets of Cesar Millan, the "dog whisperer" who calms aggressive animals. Gladwell delves into topics like intelligence tests, ethnic profiling, and "hindsight bias," highlighting the peculiar hiring trends in Silicon Valley. He asserts that "good writing" engages readers and offers a glimpse into others' minds. This collection exemplifies Gladwell's buoyant spirit and relentless curiosity, solidifying his reputation as a brilliant investigator of the extraordinary.