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Více o knize
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.
Nákup knihy
Creative advertising, Mario Pricken
- Jazyk
- Rok vydání
- 2010
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Doručení
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- Titul
- Creative advertising
- Jazyk
- anglicky
- Autoři
- Mario Pricken
- Vydavatel
- Thames & Hudson
- Rok vydání
- 2010
- Vazba
- měkká
- ISBN10
- 0500287333
- ISBN13
- 9780500287330
- Série
- Štítky
- Naučná literatura, Umění & Kultura, Byznys, Byznys & Management, Umění, Příručky a návody, Věda, Design, Marketing & Prodej, Odborná literatura, Inspirace, Kreativita
- Hodnocení
- 4,05 z 5
- Anotace
- Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.