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Více o knize
Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: · traditional marketing techniques and theories, · the practical and tactical decision-making processes involved in marketing, · up-to-date topics such as corporate social responsibility, social media and ethics. The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.
Nákup knihy
Essentials of Marketing, Jim Blythe
- Jazyk
- Rok vydání
- 2012
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
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- Jazyk
- anglicky
- Autoři
- Jim Blythe
- Vydavatel
- Pearson Education, Limited
- Rok vydání
- 2012
- Vazba
- měkká
- ISBN10
- 0273757687
- ISBN13
- 9780273757689
- Série
- Hodnocení
- 3,5 z 5
- Anotace
- Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: · traditional marketing techniques and theories, · the practical and tactical decision-making processes involved in marketing, · up-to-date topics such as corporate social responsibility, social media and ethics. The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.