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Více o knize
The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. new technologies in improving marketing planning and performance.
Nákup knihy
Marketing Management, Philip Kotler
- Jazyk
- Rok vydání
- 1997
- product-detail.submit-box.info.binding
- (měkká)
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Marketing Management
- Jazyk
- anglicky
- Autoři
- Philip Kotler
- Vydavatel
- Prentice Hall
- Rok vydání
- 1997
- Vazba
- měkká
- ISBN10
- 0132613638
- ISBN13
- 9780132613637
- Série
- Štítky
- Naučná literatura, Učebnice, Byznys, Byznys & Management, Vysokoškolské učebnice, Marketing & Prodej, Odborná literatura, Marketing a PR, Studium, Podniková ekonomika
- První vydání
- 1994
- Původní název
- Marketing management
- Hodnocení
- 4,05 z 5
- Anotace
- The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. new technologies in improving marketing planning and performance.