Vyprodáno
Parametry
- 384 stránek
- 14 hodin čtení
Více o knize
Foundations of marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
Nákup knihy
Foundations of Marketing, David Jobber, John Fahy
- Jazyk
- Rok vydání
- 2006
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Jazyk
- anglicky
- Autoři
- David Jobber, John Fahy
- Vydavatel
- McGraw-Hill
- Rok vydání
- 2006
- Vazba
- měkká
- Počet stran
- 384
- ISBN10
- 007710918X
- ISBN13
- 9780077109189
- Série
- Štítky
- Naučná literatura, Učebnice, Byznys, Byznys & Management, Ostatní učebnice, Marketing & Prodej, Marketing a PR
- Hodnocení
- 3,7 z 5
- Anotace
- Foundations of marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.