Vyprodáno
Parametry
- 384 stránek
- 14 hodin čtení
Více o knize
Discovera framework for digital marketing and social media that will help students navigate this rapidly changing field, how marketing adds value to customers and organisations, how innovative brand positioning drives commercial success, how companies in the service sector such as Paddy Power build a loyal customer base, and how viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance.
Nákup knihy
Foundations of Marketing, John Fahy, David Jobber
- Jazyk
- Rok vydání
- 2015
- product-detail.submit-box.info.binding
- (měkká)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Jazyk
- anglicky
- Autoři
- John Fahy, David Jobber
- Vydavatel
- McGraw-Hill Education
- Rok vydání
- 2015
- Vazba
- měkká
- Počet stran
- 384
- ISBN10
- 0077167953
- ISBN13
- 9780077167950
- Série
- Štítky
- Naučná literatura, Učebnice, Byznys, Byznys & Management, Ostatní učebnice, Marketing & Prodej, Marketing a PR
- Hodnocení
- 3,7 z 5
- Anotace
- Discovera framework for digital marketing and social media that will help students navigate this rapidly changing field, how marketing adds value to customers and organisations, how innovative brand positioning drives commercial success, how companies in the service sector such as Paddy Power build a loyal customer base, and how viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance.