Vyprodáno
Parametry
- 752 stránek
- 27 hodin čtení
Více o knize
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide.
Nákup knihy
Global Marketing, Svend Hollensen
- Jazyk
- Rok vydání
- 2007
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Doručení
Platební metody
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- Titul
- Global Marketing
- Jazyk
- anglicky
- Autoři
- Svend Hollensen
- Vydavatel
- Pearson Education
- Rok vydání
- 2007
- Vazba
- měkká
- Počet stran
- 752
- ISBN10
- 0273706780
- ISBN13
- 9780273706786
- Série
- Hodnocení
- 3,4 z 5
- Anotace
- Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide.