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Více o knize
Readings and cases are arranged to provide students with a conceptual insight into actual business situations. The book integrates the various strands of the strategy process - strategy itself, strategy analysis, structure, power and culture - and shows how they operate in different businesses - entrepreneurial, innovative, diversified, specialized and established.
Nákup knihy
The Strategy Process, Henry Mintzberg, James Brian Quinn
- Jazyk
- Rok vydání
- 1991
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- The Strategy Process
- Jazyk
- anglicky
- Autoři
- Henry Mintzberg, James Brian Quinn
- Vydavatel
- Prentice Hall
- Rok vydání
- 1991
- Vazba
- měkká
- ISBN10
- 0138538131
- ISBN13
- 9780138538132
- Série
- Hodnocení
- 4,05 z 5
- Anotace
- Readings and cases are arranged to provide students with a conceptual insight into actual business situations. The book integrates the various strands of the strategy process - strategy itself, strategy analysis, structure, power and culture - and shows how they operate in different businesses - entrepreneurial, innovative, diversified, specialized and established.