Více o knize
Special features of the fourth edition include: increased coverage of value creation in electronic commerce and the strategy implications of information technology; a new section on the "New Economy" and what it means for competition and profit; the incorporation of recent contributions to strategy theory and strategy practice (including the creation and development of organizational capability, winner-takes-all markets, network externalities and competition for standards, complexity and self-organization, strategic innovation); the relating of analytical frameworks to their real-world business applicationsl; revised figures and applications, making the book even more user-friendly for both instructors and students.
Nákup knihy
Contemporary Strategy Analysis: Concepts, Techniques, Applications, Robert M. Grant
- Jazyk
- Rok vydání
- 2002
- product-detail.submit-box.info.binding
- (měkká)
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Jazyk
- anglicky
- Autoři
- Robert M. Grant
- Vydavatel
- Wiley-Blackwell
- Rok vydání
- 2002
- Vazba
- měkká
- Počet stran
- 551
- ISBN10
- 0631231366
- ISBN13
- 9780631231363
- Série
- Hodnocení
- 3,85 z 5
- Anotace
- Special features of the fourth edition include: increased coverage of value creation in electronic commerce and the strategy implications of information technology; a new section on the "New Economy" and what it means for competition and profit; the incorporation of recent contributions to strategy theory and strategy practice (including the creation and development of organizational capability, winner-takes-all markets, network externalities and competition for standards, complexity and self-organization, strategic innovation); the relating of analytical frameworks to their real-world business applicationsl; revised figures and applications, making the book even more user-friendly for both instructors and students.