Marketing Research: Methodological Foundations

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Gilbert A. Churchill

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Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.

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Marketing Research: Methodological Foundations, Gilbert A. Churchill

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Rok vydání: 1995
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Titul: Marketing Research: Methodological Foundations
Jazyk: anglicky
Autoři: Gilbert A. Churchill
Vydavatel: Dryden Press
Rok vydání: 1995
Vazba: pevná
ISBN10: 0030983665
ISBN13: 9780030983665
Série
Štítky: Naučná literatura, Učebnice, Byznys, Byznys & Management, Marketing & Prodej
Hodnocení: 5 z 5
Anotace: Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.