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Více o knize
The book emphasizes the importance of empowering individuals with control over the marketing mix as a strategy for fostering growth in the 21st century. By allowing people to take charge, organizations can enhance their potential for development and success. It presents a straightforward yet impactful approach to marketing that prioritizes individual agency and collaboration, ultimately driving both personal and organizational advancement.
Nákup knihy
The Hero Trap, Thomas Kolster
- Jazyk
- Rok vydání
- 2020
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
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- Titul
- The Hero Trap
- Jazyk
- anglicky
- Autoři
- Thomas Kolster
- Vydavatel
- Taylor & Francis Ltd
- Rok vydání
- 2020
- Vazba
- měkká
- Počet stran
- 328
- ISBN10
- 0367242699
- ISBN13
- 9780367242695
- Série
- Hodnocení
- 4 z 5
- Anotace
- The book emphasizes the importance of empowering individuals with control over the marketing mix as a strategy for fostering growth in the 21st century. By allowing people to take charge, organizations can enhance their potential for development and success. It presents a straightforward yet impactful approach to marketing that prioritizes individual agency and collaboration, ultimately driving both personal and organizational advancement.