Parametry
- 226 stránek
- 8 hodin čtení
Více o knize
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
Nákup knihy
Guerrilla Marketing, Jay Conrad Levinson
- Jazyk
- Rok vydání
- 1988
- product-detail.submit-box.info.binding
- (měkká)
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Guerrilla Marketing
- Jazyk
- anglicky
- Autoři
- Jay Conrad Levinson
- Vydavatel
- Houghton Mifflin Company
- Rok vydání
- 1988
- Vazba
- měkká
- Počet stran
- 226
- ISBN10
- 0395383145
- ISBN13
- 9780395383148
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Seberozvoj, Marketing & Prodej, Podnikání, Marketing a PR, Peníze
- První vydání
- 1994
- Původní název
- Guerilla Marketing
- Hodnocení
- 3,95 z 5
- Anotace
- When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.