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Více o knize
The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.
Nákup knihy
International Marketing, Philip R. Cateora
- Jazyk
- Rok vydání
- 1997
- product-detail.submit-box.info.binding
- (měkká)
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Jazyk
- anglicky
- Autoři
- Philip R. Cateora
- Vydavatel
- Irwin
- Rok vydání
- 1997
- Vazba
- měkká
- ISBN10
- 0071152091
- ISBN13
- 9780071152099
- Série
- Hodnocení
- 3,85 z 5
- Anotace
- The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.