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Více o knize
For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.
Nákup knihy
Market-Based Management, Roger J. Best
- Jazyk
- Rok vydání
- 2005
- product-detail.submit-box.info.binding
- (měkká),
- Stav knihy
- Poškozená
- Cena
- 52 Kč
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Podtitul
- Strategies for growing customer value and profitability
- Jazyk
- anglicky
- Autoři
- Roger J. Best
- Vydavatel
- Pearson Prentice Hall
- Rok vydání
- 2005
- Vazba
- měkká
- Počet stran
- 528
- ISBN10
- 0131293729
- ISBN13
- 9780131293724
- Série
- Hodnocení
- 3,7 z 5
- Anotace
- For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.