Parametry
Kategorie
Více o knize
For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.
Nákup knihy
Market-based management : strategies for growing customer value and profitability, Roger J. Best
- Jazyk
- Rok vydání
- 2004
Jakmile ji vyčmucháme, pošleme vám e-mail.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- Market-based management : strategies for growing customer value and profitability
- Jazyk
- anglicky
- Autoři
- Roger J. Best
- Vydavatel
- Prentice Hall
- Rok vydání
- 2004
- ISBN10
- 013008218x
- ISBN13
- 9780130082183
- Kategorie
- Podnikání a ekonomie
- Anotace
- For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.