Parametry
- 528 stránek
- 19 hodin čtení
Více o knize
For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.
Nákup knihy
Market-Based Management, Roger J. Best
- Jazyk
- Rok vydání
- 2005
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- (měkká)
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Doručení
Platební metody
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