Více o knize
This book takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis. The Third Edition includes increased coverage of important topics such as e-Marketing, supply chain management, customer relationship management, and branding. It focuses on the fundamental need for businesses to attract, satisfy, and retain customers. Coverage that goes "beyond" marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth. For marketing departments and business owners seeking the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability.
Nákup knihy
Market-Based Management, Roger J. Best
- Jazyk
- Rok vydání
- 2004
- product-detail.submit-box.info.binding
- (měkká)
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Podtitul
- Strategies for growing customer value and profitability
- Jazyk
- anglicky
- Autoři
- Roger J. Best
- Vydavatel
- Prentice Hall
- Rok vydání
- 2004
- Vazba
- měkká
- Počet stran
- 432
- ISBN10
- 013008218x
- ISBN13
- 9780130082183
- Série
- Hodnocení
- 3,7 z 5
- Anotace
- This book takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis. The Third Edition includes increased coverage of important topics such as e-Marketing, supply chain management, customer relationship management, and branding. It focuses on the fundamental need for businesses to attract, satisfy, and retain customers. Coverage that goes "beyond" marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth. For marketing departments and business owners seeking the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability.