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Parametry
- 192 stránek
- 7 hodin čtení
Více o knize
In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.
Nákup knihy
ZAG : the number-one strategy of high-performance brands, Marty Neumeier
- Jazyk
- Rok vydání
- 2007
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- ZAG : the number-one strategy of high-performance brands
- Jazyk
- anglicky
- Autoři
- Marty Neumeier
- Vydavatel
- New Riders
- Rok vydání
- 2007
- Vazba
- měkká
- Počet stran
- 192
- ISBN10
- 0321426770
- ISBN13
- 9780321426772
- Série
- Štítky
- Naučná literatura, Umění & Kultura, Byznys, Byznys & Management, Seberozvoj, Příručky a návody, Osobní růst, Design, Marketing & Prodej
- Hodnocení
- 4 z 5
- Anotace
- In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.