ZAG : the number-one strategy of high-performance brands
Autoři
Parametry
Kategorie
Více o knize
In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.
Nákup knihy
ZAG : the number-one strategy of high-performance brands, Marty Neumeier
- Jazyk
- Rok vydání
- 2007
Jakmile ji vyčmucháme, pošleme vám e-mail.
Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- ZAG : the number-one strategy of high-performance brands
- Jazyk
- anglicky
- Autoři
- Marty Neumeier
- Vydavatel
- New Riders
- Rok vydání
- 2007
- ISBN10
- 0321426770
- ISBN13
- 9780321426772
- Kategorie
- Marketing a PR
- Anotace
- In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.