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Více o knize
Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques.
Nákup knihy
Marketing management and strategy, Peter Doyle
- Jazyk
- Rok vydání
- 1994
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- (měkká)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Jazyk
- anglicky
- Autoři
- Peter Doyle
- Vydavatel
- Prentice Hall
- Rok vydání
- 1994
- Vazba
- měkká
- Počet stran
- 410
- ISBN10
- 0130653500
- ISBN13
- 9780130653505
- Série
- Hodnocení
- 3,3 z 5
- Anotace
- Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques.