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J. Paul Peter A preface to marketing management
J. Paul Peter A preface to marketing management
J. Paul Peter A preface to marketing management
J. Paul Peter A preface to marketing management
J. Paul Peter A preface to marketing management

A preface to marketing management

Parametry

  • 254 stránek
  • 9 hodin čtení

Více o knize

Serves as an overview for critical issues in marketing management. This book is useful for instructors who assign cases, readings and simulations, or who offer modules on marketing management for MBA students. It also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Vydání

Nákup knihy

A preface to marketing management, J. Paul Peter, James H. Donnelly

Jazyk
Rok vydání
2006
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Doručení

Platební metody

Nikdo zatím neohodnotil.Ohodnotit

Jazyk
anglicky
Vydavatel
McGraw-Hill
Rok vydání
2006
Počet stran
254
ISBN10
0071116354
ISBN13
9780071116350
Série
Štítky
Naučná literatura, Učebnice, Byznys, Byznys & Management, Marketing & Prodej
Anotace
Serves as an overview for critical issues in marketing management. This book is useful for instructors who assign cases, readings and simulations, or who offer modules on marketing management for MBA students. It also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.