Knihobot

Direct marketing and the law : what managers need to know

Více o knize

The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.

Nákup knihy

Direct marketing and the law : what managers need to know, Arthur Winston

Jazyk
Rok vydání
1993
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Cena
79 Kč

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Jazyk
anglicky
Vydavatel
Wiley
Rok vydání
1993
Vazba
měkká
ISBN10
0471519936
ISBN13
9780471519935
Série
Anotace
The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.